In this project I was able to create the graphic identity for the pastry chef Alessandra Ribeyro. It is a personal brand to show her personal process and merchandising.
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/ec3ccb01-43c5-4e86-a550-6dbba6704c88_rw_1920.png?h=cb4ee461284ce4421da1cbd39da7d307)
Other uses of the logo
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/5610ae98-5c8b-480b-a683-2f5e7e63f5ac_rw_1920.png?h=539810b7bf423b52b5f4f69d3c22e355)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/f5702bde-1c5b-4eb7-8dde-8eb6ea2c92df_rw_1920.jpg?h=27bbd59925f5588b173ae65dde7461bc)
Patterns to use and backings
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/e8ba02ad-fff2-4485-a434-943fc4bb8ee4_rw_1920.png?h=99f54793e34cd19bd5f9caf301915ac5)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/67618207-1562-4776-87a2-28b65e0fe52d_rw_1920.png?h=1398bc54de681ff442b97ce964ae01e3)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/0d0b3e16-55c2-4d25-aebb-5d9dd2f7e5c3_rw_1920.png?h=a26d24c653651a37481fed286dde03b3)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/aa7ee725-2aed-49ba-92fa-b7bec1097886_rw_1920.png?h=66467664f5cb588b2910194f9f717bc8)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/0f965d23-2574-4224-a687-2804764e2ec1_rw_1920.png?h=7d81c6bf2cbdec0ff577965b8b81b609)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/c2f1403a-ef4f-42f3-84b4-808b01378dad_rw_1920.png?h=bd96ea4041230cc91cd080e75d26b5a8)
The inspiration behind the colors are the donuts, that are the favorite dessert of the chef (and now she makes them), her favorite colors as a because se wanted to be her personal brand.
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/4e3f0add-452e-4f62-96cc-66b222e847ca_rw_1920.png?h=92ee4f4259e9246d45ac65e35f2768fa)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/a42221d8-927e-43b0-8206-4e3b86c30a58_rw_1920.png?h=3c59a0f8cc92da4a4a12160924311ec2)
And this is the application for social media.
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/1d8c9124-7445-4de9-a4d3-326cfcfae438_rw_3840.png?h=e57bb701797b8be99bf4d19da2c54f46)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/506dc37f-a861-4d43-bf59-a07a97fee77a_rw_3840.png?h=13ec298c3076a428e80e638069e5761f)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/1833250a-5994-438b-9b3f-f50f57aa30c0_rw_3840.png?h=22e5a5cc01e73a15e146d63f51a56f8c)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/39e4ffab-da74-4abb-9eeb-2d89932ed90a_rw_3840.png?h=489ecab5cb00690df79df7b459cffc40)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/968595a0-2914-4856-96a4-bc2b67b1ed78_rw_3840.png?h=c4582139e07bac174d572861d50066ae)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/9a9bad0d-aaa7-4774-a1f2-995808c6a032_rw_3840.png?h=518b10ac555d0f019d97bed74a560fa1)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/f95c6d24-4a49-4b63-b067-868cffd9dfa9_rw_3840.png?h=b756ca65fef80ad9c10c735d6ff68bf4)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/afa10fa4-febe-43c2-b84b-feded2126ae4_rw_3840.png?h=97231c25cd03766ee17778bfb4b4dbb9)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/63cb35c4-99bb-40df-ad29-448be50f9610_rw_3840.png?h=47d3a9680f4bcaa574423848530da01b)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/84d2d6fe-55f3-44ce-b7fb-30ad1cc4ec91_rw_1920.png?h=a8d5b971438efceec81d5069702c7fcf)
![](https://cdn.myportfolio.com/2a85354d-6bd2-4eff-9c10-2e7134b92a1f/fb26e428-0e41-49e3-ae9c-fd561b751152_rw_1200.png?h=760a777bd77c4635e7190ae60ee988d0)